Course Description:
Transform your business approach with our Digital Strategy course, designed to provide you with a comprehensive understanding of digital marketing and strategy. This training covers key aspects of digital transformation, including digital channels, content strategy, and analytics. You will learn to develop and implement digital strategies to enhance your online presence, engage your audience, and drive business growth. Ideal for marketers and business leaders, this course equips you with the tools to navigate the digital landscape effectively.
Modules Covered:
Module 1: Introduction Digital Strategy certification course
Module 2: Strategic Communications Planning
Module 3: Customer Focus and Segmentation
Module 4: Attitudinal and Behavioural Objectives
Module 5: Communications Strategies and Tactics
Module 6: Stages and Activities of The Digital Strategic Management
Module 7: Partnering externally and internally
Module 8: Integrated Media: Digital and Analogue
Module 9: KPIs and PIRs
Module 10: Data Collection
Module 11: Market Analysis: Tools
Module 12: Market Analysis: Create a Buyer Persona
Module 13: Market Analysis: Customer Engagement Analysis
Module 14: Market Research Process
Module 15: Conversion Rate Optimization Pillars
Module 16: Advanced Search Engine Marketing
Module 17: Advanced Social Media Advertising
Training Outcome:
Digital Strategy Fundamentals: Master the principles of digital strategy and its role in business transformation.
Channel Utilization: Learn to leverage digital channels for effective marketing and engagement.
Strategy Implementation: Acquire skills in developing and executing digital strategies to achieve business objectives.
Certificate of Achivement
Congratulations on your unwavering commitment to learning and enhancing your skills. This esteemed certificate is recognized worldwide as a testament to your dedication and hard work.